Marimekko Designathon looks for new design solutions
Design meets technology during the centenary of Finland’s independence, when Marimekko, Slush and Junction look for bold patterns together. Marimekko Designathon competition invites creators to challenge the traditional conventions of the textile industry with the help of VR and AR technologies.
Marimekko’s theme during the centenary of Finland’s independence is bold patterns and doing things together open-mindedly. Together with Slush, Europe’s leading event for technology and startups, and Junction, the largest hackathon in Europe, Marimekko invites 50 younger generation creators to take part in the Marimekko Designathon competition. The aim of the competition is to challenge the traditional conventions of the textile and clothing industry with the help of virtual reality and augmented reality technologies.
The Marimekko Designathon will be held at Marimekko’s headquarters in Helsinki over a weekend from 15 to 17 September, in conjunction with the Helsinki Design Week. A jury composed of international experts and the organisers of the competition will select the top 3–5 ideas from approximately 10 entries. The members of the jury are, for example, Linda Liukas, programmer and author of the the Hello Ruby books, Tiina Alahuhta-Kasko, Marimekko’s president and CEO, and Caterina Fake, American entrepreneur also known as the co-founder of Flickr.
The winners will have the opportunity to present their ideas to an audience of investors and startups at Slush 2017, 30 November–1 December. The sign-up for the Marimekko Designathon begins at the beginning of August.