Finland 100 products and services tell the story of Finland
Businesses are playing an active role in the Finland’s centenary of independence celebrations. As a result, companies will be launching a great number of centenary products. Products and services that are entitled to use the official Finland 100 symbol always have a story behind them and a societal dimension that will help take Finland forward.
The Finland 100 programme includes many projects that are initiated by business or sponsored by corporate cooperation partners. The programme also offers businesses two ways to participate commercially, encouraging the design of new Finland 100 actions, products and services. Products that have been developed through Finland 100 corporate cooperation can already be found in shops. Finland 100 accredits products and services with the official symbol as part of the Finland 100 corporate cooperation scheme.
“Different products traditionally have a place in marking important anniversaries, and this is also the case with Finland’s centenary,” says Pekka Timonen, General Secretary to the Centenary Board. “What is common to all Finland 100 products and services is that they all have a story and they all have a societal dimension, which makes them stand out and be selected for the Finland 100 programme.”
“According to the survey* conducted by Finland 100, nearly 1.5 million Finns are interested in buying Finland 100 products,” Timonen continues. “Centenary products are popular as gifts and memorabilia, and also as useful daily objects.”
“Finland 100 products include foods, sweets, home textiles, tableware, glassware, jewellery, fashion, cosmetics, gifts, lifestyle products and home accessories,” says Heidi Ketola, Marketing Coordinator for the Finland 100 secretariat. ”We will also see special limited editions of well-known Finnish classics. There are also some exciting future-oriented technologies, content projects and innovations being developed.”
For a product or service to gain the official Finland 100 status, the company behind it must show strong commitment to the centenary programme and its theme “Together”. We want the story behind the product or service to show through, so that consumers can immediately see why it has merited the Finland 100 symbol.
The official Finland 100 corporate partners, products and services and the centenary projects of different companies are available in this attachment. The list is maintained by the Finland 100 secretariat and is updated as and when new companies, products and services join the scheme.
Questions and answers about Finland 100 products
Why are commercial products part of the centenary programme?
Important anniversaries and events are traditionally marked by various kinds of memorabilia, gift items and other products to show personal interest and participation in the occasion. Finland 100 corporate cooperation is a centralised scheme through which companies can participate in the centenary and at the same time promote well-being in our society in line with the theme of the year, “Together”.
Who is entitled to use the Finland 100 symbol on their products?
Finland 100 is a registered trade mark owned by the Prime Minister’s Office. The Centenary Board has considered all applications submitted by companies to decide whether or not the applicant should be awarded the licence to use the symbol. The agreement on the licence to use the registered trademark is made between the company and the Prime Minister’s Office.
No licence fee is charged for participating in the corporate cooperation scheme or for using the logo. However, using the logo requires that the product or service has a societal dimension.
The company need not be Finnish, but it must have operations in Finland and an influence on Finnish society. In other words, the company must be an active and reliable corporate citizen of Finland. The Finland 100 logo never comes with exclusive rights, so you should expect to see companies from the same field participating in the cooperation scheme.
Who is responsible for Finland 100 products and services?
The companies themselves are responsible for the pricing of their products and services as well as their safety, sustainability, marketing and other general requirements related to products and services. Products and services that have been licensed to use the Finland 100 logo must comply with common standards of decency, must not be discriminatory and must be available for the most part of 2017.
When will the products go on sale?
Finland 100 products will go on sale according to the company’s own schedule and through their own distribution channels. Some products have already been launched and more products will gradually start to appear. The products must be made and launched by the end of 2017.
How do I recognise a genuine Finland 100 product?
Look for the Finland 100 logo to make sure the product is a genuine centenary product. In addition, the product and service should also come with additional information about the product and its story.