Searching for the festive spirit nearby and together
Finns’ awareness and views of the coming centenary year of Finland’s independence were surveyed last September. Over a thousand residents of Finland between the ages of 15 and 85 were interviewed in connection with the consumer barometer survey conducted by Statistics Finland.
Awareness of the coming jubilee year is rising: over half of Finns (52%) are at least somewhat aware of the issue, and four out of five (79%) are interested in receiving more information about the year.
Society’s current challenges are reflected in the responses, even in a surprising way. Instead of wanting to ignore the independence celebrations, three out of four Finns think participation in the anniversary events is important.
What’s more, the main theme selected for the centenary year, together, speaks to Finns. As many as nine out of ten (92%) feel that doing things together is one of the most important future success factors for Finland, and is clearly more important than before.
The best gift for the centenarian?
According to the survey results, many of us would like to contribute to the centenary year by working for a common cause. Besides celebrating with those nearest and dearest, people would gladly participate in a charitable campaign (40%) or in voluntary work advancing a common good cause (53%). Respondents list Finnish nature and landscape as the most interesting theme, but efforts to strengthen the community spirit come as a good second.
“The best gift for the centenarian: jobs, well-being and peaceful daily life in our society.”
At present it seems that women are more eager than men to participate in various events arranged during the jubilee year. Sports events are an exception, however; they attract more men than women. A couple of things are guaranteed to gather celebrating Finns together: enjoying Finnish food (93%) and watching TV (70%).
What, then, would be the best gift for the centenarian? Here our feet remain firmly on the ground. It is perhaps a feature of our national character that instead of champagne or monuments, the things Finns hope for are very topical and ordinary: jobs, well-being and peaceful daily life in our society.
The interviews were carried out in connection with the consumer barometer survey of Statistics Finland in September 2015. Altogether 1,134 people representing the entire population were interviewed. The respondents were residents of Finland between 15 and 85 years of age.